Genesis, the luxury automotive brand, has announced a multi-year extension of its title sponsorship for the Genesis Scottish Open, securing its commitment to the prestigious co-sanctioned event through 2030.
This landmark agreement reinforces Genesis’ deep partnership with the sport of golf and its expanding presence on the global stage.
The Genesis Scottish Open, a distinguished fixture on both the PGA TOUR and DP World Tour calendars, made history in 2022 as the first tournament to be co-sanctioned by both tours. This extended partnership underscores Genesis’ pivotal role in fostering the continued growth and prestige of this unique event. The tournament will continue to be held at The Renaissance Club in North Berwick, welcoming the world’s best golfers for the seventh consecutive year. It remains a key component of the Rolex Series and a FedExCup event, featuring a competitive 75-player field comprising top talent from both the PGA TOUR and DP World Tour, along with leading players from the Korean Professional Golf Association (KPGA).
Speaking on the occasion, José Muñoz, President and CEO of Genesis, said, “Golf and Genesis share the same values: respect, integrity and excellence. Both demand attention to detail and unwavering commitment to quality. Renewing the Genesis Scottish Open through 2030 is a natural extension of our commitment to the game of golf and the communities it helps around the world. Following our recent designation as the PGA TOUR’s first-ever Official Automotive and Mobility Partner, this tournament reinforces our role in shaping the future of golf through innovation, hospitality and global partnership. As our brand continues to grow globally, the Genesis Scottish Open remains a cornerstone of our efforts to build meaningful connections with fans and elevate the sport at every level.”
Guy Kinnings, Chief Executive Officer of the DP World Tour, added, “Genesis continues to be an incredible partner to the game of golf worldwide, and they have been pivotal in growing the Genesis Scottish Open into one of the world’s premier tournaments. We have once again welcomed a star-studded field to the impressive venue here at The Renaissance Club this week, and this long-term agreement allows us to develop ambitious plans to further elevate the tournament in every way, alongside Genesis and our Strategic Alliance partners at the PGA TOUR.”
PGA TOUR Commissioner Jay Monahan, continued, “The PGA TOUR is proud to continue our growing relationship with Genesis, as the globally recognized brand renews its commitment to the Scottish Open just a few weeks removed from a new global marketing partnership that included sponsorship of the World Feed, which is actively promoting the TOUR’s international stars. Scotland’s national open continues to reach new heights after Robert MacIntyre’s electrifying win a season ago, and we are eager to continue elevating this premier event to a global audience alongside our Strategic Alliance partners at the DP World Tour.”
As of Thursday, July 10, 2025, the 2025 Genesis Scottish Open is currently underway at The Renaissance Club in North Berwick, Scotland. The tournament began on July 9 with the Pro-Am, and the first official round of competition is being played today, July 10. This year’s field boasts a stellar lineup, including many of the world’s top-ranked players like Scottie Scheffler, Rory McIlroy, and Xander Schauffele, all vying for the prestigious title. The event serves as a crucial warm-up for many competitors ahead of The Open Championship, which takes place next week. Robert MacIntyre, the defending champion, is also among those looking to make a strong showing on his home soil. The tournament features a $9 million purse, with significant FedExCup and official world golf ranking points on offer, making it a highly anticipated stop on the global golf calendar.
Genesis is a global luxury automotive brand that delivers the highest standards of performance, design, safety, and innovation. The Genesis brand offers a range of models including the G70, G80, G90 sedans, and the GV60, GV70, and GV80 SUVs. In 2023, Genesis was recognized as the number one premium brand in J.D. Power’s U.S. Initial Quality Study for the fourth consecutive year. This renewal further solidifies Genesis’ significant investment in professional golf, building upon its existing title sponsorship of The Genesis Invitational and its recent designation as the PGA TOUR’s first-ever official automotive and mobility partner.
