Lava International Ltd., an Indian multinational technology business, has partnered with Gautam Gambhir, a former cricketer and new Indian coach, to introduce its smartphone, Blaze X, via an ad film.
The hilarious ad film, developed by 82.5, attempts to get people excited about the phone. The #BlazekaCraze ad appeals to lovers of the Lava Blaze series, encompassing hits such as Lava Blaze Curve and Blaze 5G.
The commercial highlights the Lava Blaze X, a new model that offers superior features at a low cost. The ad depicts people who are disappointed with their existing phones in comparison to the Blaze X, prompting them to aggressively shatter them.
GG is an excellent pick for the campaign since his aggressive on-field character fits Blaze X’s champion status.
The film is divided into two sections: the first presents Gambhir in an odd mood, which piques the viewers’ interest. The second portion discusses the characteristics of the new Lava Blaze X, the brand’s latest gift to Blaze aficionados.
Puravansh Maitreya, Marketing Head, Lava International Ltd., said, “The thought behind the campaign ‘Blaze ka Craze’ was to connect with the young audience of Blazeseriesand introduce a product that is powerful, great looking and a true value for money.The film rightly captures the excitement amongst the fans for the new Blaze X.I am grateful to Gautam for his supportto Lava and the fans of Blaze series.”
Chandana Agarwal, President – North & East, said, “Lava is all set to change expectations from a phone, Blaze X is a perfect demonstration of this ambition, Gautam Gambhir, an epitome of discipline and prescriptive behavior is used bring alive the impact of this craze.”
82.5 communication, Chief Creative Officer, Anuraag Khandelwal, said, ” It was a perfect collaboratives effort between the client and us to create something clutter breaking for a fantastic product like the Lava Blaze X. We wanted to do something that’ll create conversations and buzz on social, so we went crazy, the passionate people at Lava backed it and Blaze ka Craze cha Gaya!”
Offering superior performance and features, the Blaze X, the newest model in the Blaze series, revolutionises the 5G smartphone market for under INR 15,000. With over 15 years of excellence in India, Blaze X represents Lava’s commitment to providing high-quality smartphones to everyone.
The collaboration between the former Kolkata Knight Riders (KKR) skipper and the captivating campaign demonstrates Lava’s commitment to ensuring that cutting-edge technology is affordable for everybody. The ad film will be marketed on many digital media, including YouTube, Facebook, and Twitter.
On the field, the two-time World Cup winner has donned the role of head coach for the Indian cricket team. According to reports, the period would last until 2027 and thus will encompass several ICC events.
