Garnier Men, a leading men’s skincare brand under L’Oréal India, has unveiled a campaign to transform men’s skincare routines across the country.
The initiative, “Fit for Your Face,” emphasizes the importance of personalized skincare and draws a compelling parallel with the right sporting equipment.
The campaign boasts a star-studded lineup, featuring Bollywood actor John Abraham and Mumbai Indians (MI) cricketers Jasprit Bumrah, Ishan Kishan, and Tilak Varma. Leveraging the immense popularity of cricket in India, the partnership seeks to engage a wider male audience and foster a deeper understanding of skincare needs.
Commenting on the launch of the campaign, Anshuman Wanchu General Manager, Marketing, Garnier, L’Oréal India, said, “Garnier is committed to transforming men’s grooming habits nationwide. On Garnier Men, by partnering with cricketing icons like Ishan Kishan, Tilak Varma, and Jasprit Bumrah, we aim to tap into key moments of cricket and build on the passion and community spirit it inspires. Our campaign ‘Fit for Your Face’ is not just about finding the right skincare routine, but about transforming grooming habits and elevating the standards of men’s skincare across India. With 73% of men in India still using soap on their faces, we are committed to leading this change and fostering a new era of skincare awareness and excellence.”
John Abraham, Garnier Men India brand ambassador, added, “I am thrilled to have been a part of this exciting campaign with Garnier Men and Mumbai Indians. My long-standing journey with Garnier Men is a testament to the brand’s mission to transform male grooming habits in India. Cricket demands peak performance, and grooming plays an essential role in maintaining confidence both on and off the field. The initiative was a fantastic way to engage fans and emphasize the importance of a good skincare routine. I look forward to seeing how this partnership continues to inspire and elevate men’s grooming standards.”
The “Fit for Your Face” campaign builds upon the success of the 2023 “Misfits” campaign, which garnered a massive 300 million views. By emphasizing the potential adverse effects of using inappropriate skincare products, Garnier Men aims to solidify its position as a leading men’s skincare brand.
Since its launch, the Fit for Your Face campaign has amassed an impressive 44 million views on YouTube alone. This significant digital traction underscores the campaign’s resonance with the target audience and its effectiveness in driving awareness.
With a focus on addressing common male skin concerns such as acne, oiliness, and dullness, Garnier Men offers a range of products including face washes, moisturizers, and hair care solutions. The brand is dedicated to providing effective and affordable skincare solutions for men across India.