OnMobile’s social esports mobile cloud gaming platform, ONMO has recently launched a new campaign titled ‘Just Beat It’, which was designed and created by Lowe Lintas Bangalore and depicts the feelings that gamers have as they are floating on a cloud. The campaign is now live and is being promoted through the brand’s online and offline channels.
Lintas C: EX’s campaign film captures the excitement that every player feels while gaming on ONMO. The film, which stars people of various ages, encourages players to choose their battlegrounds and compete for the highest score to simply beat their opposition.
ONMO combines the latest trends such as social play, casual short gaming, and esports with cloud gaming and vision AI technologies to create a one-of-a-kind mobile gaming offering. With online gaming becoming more accessible to everyone, ONMO is attempting to take gameplay innovation to the next level with their short format gaming proposition.
ONMO is ideal for casual gamers who enjoy taking short breaks or having short bursts of fun while playing their favourite mobile games. ONMO combines a slew of popular casual games into a single platform, allowing players to compete against one another in short-form games for the top spot on the leaderboard. These advancements make gaming simple and enjoyable without taking up too much time.
Pallavi Nayak, Global Head of Marketing, ONMO, said, “Bite-sized entertainment is on the rise across social media and digital platforms. ONMO caters to this specific demand by offering curated snackable moments across popular game titles. Our maiden campaign “Just Beat It” celebrates the joy of winning and competing against peers while not being glued to the mobile screen for too long. Short-form entertainment has created an opportunity for casual gamers to be part of the esports universe and we are confident our players will leverage ONMO as their go-to platform for games they enjoy!”
Sonali Khanna, Executive Director and Head of Lowe Lintas, South, commented, “Winning a solo game has its moments, but beating your friends and family online is a cloud nine moment. By offering players a chance to compete anytime, anywhere, and on a multitude of games ONMO delivers instant gratification no matter what you’re doing. Our campaign highlights how mundane daily routines are transformed into OMG moments, simply by accessing the cloud.”