Galaxy Racer (GXR), a leading transmedia powerhouse based in Dubai, has secured media rights for LALIGA, Serie A, and Ligue 1 across the Indian subcontinent.
Commencing with the 2024-25 season, the GXR app will live stream the aforementioned leagues, alongside the Coppa Italia, Supercoppa Italiana, and Ligue 2. While LALIGA rights are secured for the next six years, Serie A and Ligue 1 rights have been acquired for four years.
With matches being live and free-to-air for fans in the Indian Subcontinent, GXR is prepared to cement itself as India’s preeminent football platform, revolutionising how fans interact with sport and fostering stronger relationships by means of a fan-first philosophy.
As part of this collaboration, GXR will not only deliver excellent live streaming but also deliver an immersive fan experience via its revolutionary Super App. The app aims to move beyond standard streaming in future updates by incorporating fan engagement tools, news, chat features, and real-money games, resulting in a whole football ecosystem targeted to the Indian market.
Paul Roy, CEO, Galaxy Racer (GXR), said, “Football is more than a sport; it’s a passion that millions of fans across India consume with great enthusiasm. The appetite for high-quality football content in India is immense, and with GXR’s Super App, we aim to cater to this demand in a way that has never been done before. By streaming LALIGA, Serie A, Ligue 1 and Ligue 2 matches live and free to air, we’re providing millions of fans with unparalleled access to world-class football.
“Through our expertise in key areas like licensing, content creation, esports, influencer and talent management, merchandising, and music, we’re offering a truly unique and immersive football experience to the Indian audience.”
The programming will also soon be available in numerous regional languages, including Bengali, Malayalam, and Hindi, allowing GXR to reach crucial football markets. This bilingual service is anticipated to increase engagement and loyalty among football fans across the country.
Javier Tebas, President, of LALIGA, said, “We are thrilled to partner with GXR to bring LALIGA closer to the passionate football fans of India. This innovative platform will connect young fans directly with their idols, creating a more immersive and personal football experience.”
Luigi De Siervo, Lega Serie A CEO, said, “An exciting and innovative journey begins together with two other great European Leagues, in a country that has already hosted some legends of Italian football such as Del Piero and Materazzi, football stars in the recent past in India. Teaming up with GXR we will bring the excitement of Serie A straight to the hearts of the millions of fans living in this new frontier of football.”
Benjamin Morel, LFP Media CEO, said, “Our partnership with GXR offers a fresh, dynamic way for young fans in India to experience Ligue 1 McDonald’s and Ligue 2 BKT. Through this innovative platform, we’re bridging the gap between fans and their favorite footballers, creating unforgettable moments and fan interactions.”
What distinguishes GXR from other platforms is its commitment to create a comprehensive digital experience. Through a Super App, fans will be able to not only watch their favourite teams play but also interact in debates, play real-money games, and get exclusive content from football influencers and talent throughout the world.
GXR’s collaboration with LALIGA, Serie A, and Ligue 1, as well as Ligue 2, ushers in a new era for football fans in India, with modern technology and a fan-centric strategy providing unprecedented access to worldwide football content. The platform’s direct-to-consumer strategy promises to transform the way football fans in India connect with the game, putting them at the centre of the action like never before.