G2A leverages Robert Lewandowski’s gaming passion to forge a connection with global gaming community

Robert Lewandowski is a proven gamer himself and recognising this shared interest, chose him as its brand ambassador.

The digital entertainment marketplace, has joined forces with the legendary striker, Robert Lewandowski, in a long-term partnership.

This collaboration aims to bridge the gap between the booming world of esports and traditional sports, capitalising on FC Barcelona‘s marksman’s well-known passion for football and gaming.

Blaugrana’s goal machine, a two-time FIFA Best Men’s Player and current captain of the Polish National Team, is a proven gamer himself. Recognising this shared interest, chose him as its brand ambassador, hoping to leverage his influence to connect even deeper with the global gaming community.

As the new face of, the Catalonian sharpshooter will be involved in various global marketing campaigns across online and offline platforms. Fans can expect exciting contests with incredible prizes, special deals, and potentially exclusive content or recommendations from the star player.

Bartosz Skwarczek, the Founder and President of the Supervisory Board at G2A Capital Group, said, “We are thrilled to start a long-term partnership with Robert Lewandowski and are excited about this new adventure. Research done among G2A.COM’s users shows that online gamers play sports in real life. To meet their needs, we combine online and offline and collaborate with their idols, who also play games. At the same time, our offer reflects that connection – on G2A.COM you can find over 140 sport games. By combining offline and online sports we are one step closer to our goal of synergizing digital entertainment, which is what G2A.COM is all about. We are the “Gate 2 Adventure” to the digital world and the leaders in democratized digital entertainment.

Gaming and sports have a lot in common – both are for everyone from any age or background. Who could be a better ambassador for this connection between the physical and digital world than Robert Lewandowski – a sports icon and also a gamer. Robert is also a global role model for both the older and younger generation, which is in line with our company values. I am confident that our partnership with Robert is a perfect way to reach new audiences and deliver new thrills for our users.” 

Robert Lewandowski, said, “I am glad that I will have the pleasure of being the ambassador of the G2A.COM brand, which is the world’s leading platform for digital entertainment. Gaming is one of the fastest growing industries in the world and I am very impressed by the position that G2A.COM has built globally. Digital entertainment is already an integral part of our lives, and as an athlete, but also as a gamer, I am curious to see the development of the world of esports and gaming. I am convinced that traditional sport and physical activity can not only develop in parallel with the digital world, but also support each other, and the G2A.COM activity on different fields of sports and esports is a great example of this. These two activities have a lot in common – they are about fun, emotions and availability for everyone.” is a powerhouse in the gaming industry, boasting over 30 million users in 180 countries. The entity offers a massive library of over 75,000 digital products, catering to a wide range of gamers and has a long history of supporting esports, having hosted over 70 teams, organised 110 events, and invested over $12 million in the sector. Additionally, has established itself as a leader in influencer partnerships, collaborating with over 1,000 content creators.

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