The Women’s Super League (WSL) club, Fulham FC Women have announced a new partnership with All Elite Wrestling (AEW).
The American professional wrestling promotion company has secured the coveted position of front-of-shirt sponsor for the women’s team during the 2024/25 season.
The collaboration marks a significant milestone for both organizations, underscoring their shared commitment to elevating women in sports. AEW’s iconic logo will be prominently displayed on the jerseys of Fulham Women’s players, providing unparalleled exposure for the wrestling powerhouse.
Speaking on the partnership, Tony Khan, Director of Football at Fulham, said, “Both Fulham Football Club and All Elite Wrestling hold a special place in my heart, and the partnership established here represents not only an elevation of both organisations on the global stage, but also a reminder of our investment and commitment to furthering women’s creative and athletic endeavours at all levels. Come on Fulham!”
Steve Jaye, Fulham Women Head Coach, added, “There has been significant progression and growth of FFC Women in recent seasons since the squad transferred to the performance side of the Club. Having AEW as front-of-shirt sponsor for the 2024/25 campaign is a massive forward step and we are grateful for their support, commitment, and belief in our objectives. We look forward to representing the Club and AEW on the pitch from the first match of the season at Craven Cottage this Sunday.”
The partnership is expected to generate significant cross-promotional opportunities and fan engagement initiatives. AEW and Fulham Women will collaborate on a series of marketing campaigns designed to reach new audiences and strengthen their respective brands.
AEW isn’t a stranger to making history in the UK. Last year’s inaugural AEW All In: London at the Wembley Stadium broke the record for paid attendance at a wrestling event. The highly anticipated AEW All In: London 2024 takes place this Sunday, August 25th, featuring the biggest names in the industry.
Fulham Women kick off their 2024/25 campaign this Sunday at Craven Cottage against Barking.