The Premier League (PL) club, Fulham Football Club have announced a strategic partnership with Ticketmaster Sport, a global leader in ticketing technology, to revolutionize the matchday experience for supporters.
As the club’s new official ticketing technology provider, the ticket platform will introduce innovative ticketing solutions, including digital season tickets, starting from the 2024/25 season.
The collaboration is aimed at streamlining the ticket-purchasing process and improving access to Craven Cottage for Fulham fans. By leveraging the ticket agency’s advanced platform, the club expects to enhance security and convenience for supporters while also gathering valuable data to inform future fan engagement strategies.
Commenting on the new relationship, Fulham FC’s Head of Ticketing, Katy Brecht, said, “We are delighted to be partnering with Ticketmaster Sport who will be providing the Club’s new ticketing platform.
“The Club is committed to making both the online ticket purchase experience and physical entry points at Craven Cottage easier and simpler for our supporters. With the immediate introduction of a new flexible operating platform and digital ticketing, we’re looking forward to working with Ticketmaster Sport to achieve our shared commitment to future innovation and a best-in-class experience that befits the Club and our fans.”
Chris Gratton, Managing Director of Ticketmaster Sport UK, added, “We are delighted to be once again working with Fulham FC, supplying a wide range of our technology solutions, industry-leading client service and marketing to support the club’s ambitions. Our team has worked hand-in-hand with Katy for smooth onboarding to prepare a best-in-class ticketing experience for supporters when they return to Craven Cottage ahead of the 24/25 Premier League season.”
Ticketmaster is a globally recognized leader in ticketing solutions, renowned for its commitment to technological innovation and exceptional customer service. The company holds a prominent position in ticketing for major music events and sporting competitions, successfully managing operations for some of the world’s most prestigious names across various industries. The box office recently established partnerships with Burnley FC, Wigan Athletic, Wigan Warriors, and Rotherham United, further solidifying its presence within the sports world.
The partnership with the online ticketing giant is the latest in a series of strategic collaborations for the West London club, which has also announced partnerships with the Mongolian Ministry of Culture, Go Mongolia, Kitman Labs, and Flyfish this year.
The Cottagers’ 2024/25 campaign kicks off with an away match against Manchester United on August 17 at 12:30 AM IST.