The Premier League (PL) club, Fulham Football Club have joined forces with the Mongolian Ministry of Culture and Go Mongolia, a brand dedicated to showcasing Mongolia’s captivating culture and tourism opportunities.
This collaboration has designated Go Mongolia as the club’s official training kit sponsor and tourism destination partner for the upcoming season.
Commenting on the partnership, H.E. Mrs. Nomin Chinbat, The Minister of Culture, said, “Go Mongolia epitomises the beauty of our country and the incredible spirit of our people. We are excited to partner with Fulham FC to share this beauty with the world.”
Alistair Mackintosh, Chief Executive Officer of Fulham FC, said, “We are delighted to welcome Go Mongolia as an Official Partner for the forthcoming 2024/25 season. During the term of this partnership, we will work closely with the Ministry of Culture of Mongolia to assist them with achieving their objectives. We are excited to soon be unveiling the training kit range featuring the Go Mongolia brand.”
This strategic alliance will give Go Mongolia significant brand exposure across all Fulham FC channels, reaching the club’s devoted fanbase worldwide. This prime placement will be instrumental in raising awareness of Mongolia’s rich cultural tapestry and awe-inspiring landscapes, from its majestic mountain ranges and vast lakes to its boundless grasslands.
The partnership goes beyond mere branding, however. The Cottagers and the Mongolian Ministry of Culture have pledged to collaborate on various marketing initiatives. These initiatives aim to educate fans further and the general public about Mongolia’s unique character and the exceptional travel experiences it offers.