Fulham Football Club has inked a new partnership with the betting brand Asiabet33. The brand has been designated as the club’s official Asian betting partner for the remainder of the 2021/2022 season.
Through the partnership, Fulham FC and Asiabet33 will be sharing the necessary resources to ‘hone the skill sets’ of its team members and deliver the best possible experience for clients.
Commenting on the partnership, Jon Don-Carolis, Fulham FC Sales Director, said, “We are delighted to have Asiabet33 on board as our betting partner in the Asian region and look forward to working with them further to develop our global fanbase.”
Leo Li, Managing Director and Co-Founder of Asiabet33, said, “Asiabet33 is thrilled to be partnered with Fulham Football Club’s to service the Asian market.
“This partnership is a monumental opportunity for us to grow from strength to strength as a prominent player in the Asian gaming technology industry.”
The partnership will help in increasing Fulham’s international reach as it currently operates in Malaysia, Singapore, Thailand, Indonesia, and Japan with expansion plans in place for the rest of Asia.
This partnership added yet another brand to Fulham’s betting sponsorship portfolio as it had recently signed a partnership with BetVictor. In this agreement, the brand’s logo appeared on the front of the team’s shirt for the 2020/21 season. It was also displayed on adult replica shirts, with the bookmaker being named as the club’s main team partner.
The Premier League and Championship clubs have seen an increase in betting sponsors. Sources have suggested that the government is planning to add some new changes to the 2005 Gambling Act which may see betting and gambling firms getting banned from appearing on the front of football shirts.