Fulham FC, one of England’s most historic football clubs, have announced a new partnership with the leading Argentinian wine producer, Bodega Argento.
With this deal, the brand has become the official partner of the South-West London Premier League (PL) football club and the new Fulham Pier venue, London’s premium waterfront destination. The main goal will be to increase consumer knowledge and exposure for Bodega Argento’s Artesano de Argento and Minimalista brands through Fulham FC’s global status.
Premium organic and Fairtrade Malbecs are coming to our matchday hospitality areas. 🍷
— Fulham Football Club (@FulhamFC) November 22, 2024
Leading Argentinian wine producer Bodega Argento is now an Official Partner!
Bodega Argento will get further exposure by offering a variety of quality organic and Fairtrade Malbecs across the club’s matchday hospitality spaces, including the new Fulham Pier development.
Moreover, Craven Cottage and Fulham Pier will offer Bodega Argento’s Estate Reserve Organic Fairtrade Malbec as their favourite red wines.
Jon Don-Carolis, Commercial Director at Fulham Football Club, said, “We’re delighted to partner with Bodega Argento, a company which we very much share aligned synergies including heritage, authenticity, sustainability and service excellence. The world class lifestyle and entertainment destination, Fulham Pier, will provide a key premium channel to drive Bodega Argento growth within the London and UK markets whilst the Club and Premier League global fanbase will provide a platform to drive international awareness and brand familiarisation.”
Rafael Calderon, CEO of Grupo Avinea-Bodega Argento, commented, “We feel close to the values of Fulham FC and the spirit of the Club. Building on tradition, investing in a sustainable future and thriving for excellence is what we are committed to. We are excited to be an Official Partner of Fulham FC and Fulham Pier, and look forward to partnering with a Club that is going places.”
In recent times, the club also developed partnerships with IUX, Ticketmaster Sport, the Mongolian Ministry of Culture, Go Mongolia, Kitman Labs, and Flyfish.