The Premier League club, Fulham FC, has affirmed a sponsorship with W88, a global betting firm. In this association, W88 has been appointed as the front-of-shirt and main team partner for the upcoming English top-flight season.
This association covers the men’s and women’s first teams. The new kit for the upcoming season will be revealed on Friday, July 29 before donning it on Sunday, July 31 by the men’s team for their last pre-season friendly fixture against Villarreal at Craven Cottage.
This collaboration will provide W88 with worldwide exposure due to the extensive reach of the English premium football competition. The betting brand will also be featured across Craven Cottage on match days along with the team’s digital channels.Â
W88 will also receive global outreach due to the team’s massive fan following through the kit branding, LED and social media mediums.
Speaking on the partnership, Hilly Ehrlich, W88 Business Development Manager, commented, “We are both proud and excited to be partnering with London’s oldest professional football club, Fulham FC, as they return to the top-flight of English football. We are also looking forward to engaging with their passionate global fanbase during the season ahead and delivering innovative content with the Club.
“With a global footprint, W88 is a brand which represents integrity, trust and excellence and we will be actively promoting responsible gaming.”
Fulham FC Sales Director, Jon Don-Carolis, added, “We’re pleased to welcome W88 on board as Main Team Partner this season in a record sponsorship deal for the Club. The deal provides significant revenue to assist with our commercial objectives, enabling us to compete in a challenging and exciting Premier League campaign.”
In the previous month, Fulham signed an extension of their partnership with World Mobile.