As part of the agreement, the partners will begin a sequence of activations and messaging aimed at ‘bringing a sense of fun’ to the game.
Jon Don-Carolis, Fulham FC Sales Director, said, “We are delighted to welcome Fitzdares as Fulham FC’s Official UK Betting Partner. Our organisations are proud of our heritage and embrace innovation whilst providing a closer and more personal experience for our fans and audiences.
“An aligned partnership between The World’s oldest bookmakers and London’s original football club is poised to deliver a range of exciting and creative initiatives throughout the season.”
With Fitzdares dating back to 1882 and Fulham FC to 1879, which happens to be London’s oldest professional football club, the collaboration has been described as an ‘iconic West London tie-up’.
William Woodhams, Fitzdares’ CEO, said, “This partnership has its roots in the 19th Century and we are bursting with excitement to finally join up with London’s original football Club.”Fitzdares was founded in 1882, and Fulham FC, London’s oldest professional soccer club, was founded in 1879. The cooperation has been defined as a ‘recognisable West London tie-up.’
Woodhams commented, “Dare I say, the only place better to watch football than The Fitzdares Club is at The Cottage. We will be adding a Craven Cottage Pie to our menu immediately to bring a taste of West London royalty to Mayfair.”