French Football Federation secures long-term partnership with Fanatics

Fans of the France National Football Team will benefit from this new agreement by having a better shopping experience both online and in-person.

The French Football Federation (FFF) has inked a new long-term partnership with the digital sports platform and global leader in licensed sports merchandise, Fanatics.

Fans of the France national football team will benefit from this new agreement by having a better shopping experience both online and in-person.

The agreement, which covers every major international competition from the FIFA Women’s World Cup 2023 to the UEFA EURO 2028, makes Fanatics the sole operator of the official FFF Online Store and the official FFF high street retail store, both of which are based in Paris.

With Fanatics running the FFF retail store in central Paris and the new FFF Online Store scheduled for launch this summer, the combination of online and brick-and-mortar retail will offer a resembled shopping experience with the capacity to shift stock and remain readily in stock with products wherever fans choose to shop.

Fans of Les Bleus will benefit from a vastly increased selection of clothing, including fully licenced player shirts for men and women, training gear, gifts, and accessories, at and in the Paris retail location, thanks to the new agreement.

Francois Vasseur, Head of Marketing, Business Development, French Football Federation, said, “We are thrilled to partner with Fanatics, which is changing the game for fans of both international football and global sports. We pride ourselves on providing our fans the very best in innovative fan experiences and the opportunity to get merchandise wherever they are, and we are confident that partnering with Fanatics, which shares our values and brings both a global infrastructure and unparalleled expertise, empowers us to now take our offering to the next level.”

Matthew Primack, Senior Vice President, International Business Affairs and Development, Fanatics, said, “For decades now, the France National Football team have been among the most successful national sides in world football, so it is a pleasure to be able to work with the FFF to serve their fans. We are excited to embark upon this partnership and look forward to working with the team at FFF to offer fans of French football best-in-class shopping experiences and a wide range of merchandise that will be easy for them to access, be that through the online store or on the high street. We have significant global capabilities, with manufacturing and distribution centers around the world and no matter where international football fans are, they will be able to buy the latest official FFF products and merchandise to show their support for their country.”

Fanatics has partnerships with numerous sports entities worldwide, including Dallas Cowboys, WWE, Aston Villa, MotoGP, ICC, Paris Saint-Germain, San Francisco Giants, German Football Association (DFB) and many more.

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