The French Football Federation (FFR) has declared a new partnership deal with France’s major online betting brand, Betclic which according to the Federation is worth between €5 million (US$5.92 million) and €8 million (US$9.47 million) per year and will be valid up to next five years.
Betclic will get an opportunity to sponsor the French national Football Team, a major partner of the Coupe de France, and a partner of amateur football through this partnership deal.
Betclic will replace PMU, which is a French horse racing-focused betting operator and was the sponsor for more than ten years but since the deal expired recently, Betclic has got this opportunity.
FFF president Noël Le Graët, who labelled Betclic as the leader in the market, has announced that the agreement adds to its high six-figure bond as the official bookmaker of domestic soccer’s Ligue 1 and Ligue 2.
Somewhere else, the Football Association (FA), English soccer’s central body, has exposed a new multi-year partnership with the Microsoft-owned gaming brand Xbox.
The Three Lions men’s and Lionesses women’s national teams, as well as the eLions esports teams, will be included in this new agreement.
Along with contributing new online fan activations for soccer and gaming fans across the country, Xbox will also support a grassroots gaming campaign with the FA.
England will next face Hungary in a World Cup qualifier on 2nd September, this will be their first international fixture after the Euro 2020 final defeat against Italy.