The official media rights holder of the FIFA World Cup, FOX Sports has expanded its partnership with the popular social media platform Twitter for two major FIFA tournaments. The two competitions are Men’s World Cup Qatar 2022 and Women’s World Cup Australia and New Zealand 2023.
Under this association, the two prominent media platforms aim to bring robust coverage of the greatest football competitions to football enthusiasts across the globe. They will feature numerous near real-time match highlights including every single goal through the channels namely FOX Sports and FOX Soccer and showcase exclusive live audio content and weekly live analysis via Twitter spaces. The leading broadcaster will also formulate interactive Q&As with its soccer channel’s professionals and include video clips of the custom franchises for other advertisers to sponsor. Twitter will generate original curated moments of the tournament while giving dynamic opportunities to the advertisers to sponsor the aforementioned franchises via its Amplify program.
Edward Hartman, Senior Vice President, Digital Partnerships & Wagering, FOX Sports gave his insights on this collaboration and said, “FOX Sports has been a pioneer in delivering soccer fans the best possible content experience around the game they love “We are thrilled to collaborate with Twitter to achieve that goal – their platform is core to FOX Sports’ digital strategy surrounding the World Cup tournaments. We look forward to continuing this relationship.”
TJ Adeshola, the Head of US Sports Partnerships at Twitter gave statements on this deal, which said, “We are excited to work with FOX Sports to bring the biggest moments from the men’s and women’s FIFA World Cup to Twitter. For the first time ever, fans will be able to join Twitter Spaces to hear all about the games, bringing them closer than ever to the action in Qatar, Australia and New Zealand.”
On this expansion move, Michael Bucklin, Senior Vice President, Digital Content, FOX Sports also put forth his view and said, “Fans will be watching all the World Cup matches live on FOX, FS1 and the FOX Sports App, discussing every moment as it happens on Twitter. We want to be there with them, fostering interaction in tried-and-true ways like match highlights, but also new and inventive ways like Twitter Spaces. It’s great to work on this collaboration with Twitter who shares in our mission in being ‘live’ and setting high watermarks for World Cup coverage on social.”
FOX Sports and Twitter also collaborated for the previous Men’s World Cup in Russia in 2018 and the women’s edition in France in 2019.