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Formula One, Kindred Concepts unveil racing simulation experience in London

This project will be unveiled by Kindred Concepts in targeted locations all over the globe.

Formula One has collaborated with a new technology firm, Kindred Concepts to develop a creative world-class F1 racing simulation experience. This immersive concept will be launched by Kindred Concepts in association with the property firm, Landsec in London.

This unique project will aim to combine racing with gaming while promoting competitive socializing through the engagement of Formula One. In addition to that, the project will also connect with various groups and occasions such as corporate events, family gatherings, etc.

In this concept, customers will be able to opt for a plethora of racing modes to compete against each other in either a team setup or individually. Other than this, several car modes concerning age and ability would be available to make this experience comfortable. To further enhance this exposure, Kindred Concepts with Formula One has utilized the racing simulation platform of motorsport game developer, Studio 397, a subsidiary of Motorsport Games.

Ben Pincus, the Director of Commercial Partnerships at Formula One, commented on this association and said, “We’re thrilled to partner with best-in-class operators on this global opportunity, which will create an incredible entertainment experience for a worldwide audience, and a go-to hospitality venue for Formula 1 fans and non-fans alike. The racing simulators will bring to life the experience of driving a Formula 1 car in a high-octane, stylish and fun environment, giving more people the opportunity to enjoy and get closer to the world of F1.”

Adam Breeden, the Founder and Chief Executive Officer of Kindred Concepts, also gave his insights on the long term partnership and said, “When people come to one of our venues, we have to wow them, and this new concept is going to take people’s breath away. With our knowledge of creating best-in-class concepts and operations, and the strength of the Formula One brand, we are going to break barriers in competitive socialising, marrying cutting edge technology, a premium F&B offering, and a visually stimulating setting, with the unrivalled glamour and excitement of F1, to create an unforgettable, adrenaline-fuelled experience.”

This project will be unveiled by Kindred Concepts all over the globe that includes targeted locations in the UK, US, Asia, Europe and the Middle East.

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