Ferrari is set to explore in the clothing range after enjoying success on the race tracks. At the end of last week, Italian race car maker Ferrari introduced fir range of ready-to-wear apparel. Ferrari has been a part of the history of racing, particularly Formula One racing, for the past 74 years. It’s signature Rosso Corsa (“racing red”) and black-and-yellow prancing horse are globally recognised symbol of elegance. To tap into emerging businesses and appeal to a broader purchasing group, the corporation is broadening its product portfolio.
The first range of outfits of the formula One designed by creative director Rocco Lannone was on display in Maranello, featuring structured outwear contrasting with fluid, bright printed silks in Ferrari red, Scuderia yellow, and electric blue. Rocco Iannone, the collection’s designer, spoke before the show, saying that Ferrari’s luxury clothing line was designed to enlarge our fan base, including young generations and women especially.
Ferrari concentrated on largely unisex things influenced by the lines of the automobiles they produce in 52 looks. Lannone produced special edition shoes and spectacles in collaboration with the race team’s current partners, such as Puma and Ray-Ban, to complete the full head-to-toe appearance.
The Ferrari F1 team inked a mega agreement with Giorgio Armani in March 2021, with the latter providing all off-track activities and travel clothing to the drivers. As part of a personal marketing arrangement with the Italian suit manufacturer, Ferrari driver Charles LeClerc was also the face of Armani’s Made-to-Measure campaign. Ferrari chairman Joh Elkann insisted that the launch of the apparel range is a sign of growth and renewal for Ferrari and Italy.
“Ferrari wants to champion Italian excellence and the best of our country’s creativity. Today’s fashion show in our factory and the openings of the Ferrari store and the Cavallino restaurant in Maranello are signs of a strong and optimistic Italy, ready for growth and renewal.”
The coats were paired with silky midi skirts in new Ferrari patterns that featured collages of historical racing cars as well as the Ferrari insignia. With enormous Ferrari insignia on shirts and wide shorts with fluorescent tape or loose-fitting pants sportily secured at the ankle, the youthful streetwear feel was refined. This year, the seasonless range will be released in six installments, with 80 percent of the pieces intended to be genderless and offered in sizes ranging from XXXS to XXXL. The launch of the apparel range is another way of further commercialising Ferrari and add more avenues of revenue.