Formula E, the pioneering all-electric global motorsport series, has inked a new collaboration with the trusted online marketplace, Seat Unique.
With this deal, the brand has been named the official hospitality online sales platform of Formula E.
Seat Unique will provide Formula E and live event fans with official premium and luxury race-day experiences, including unique seats, excellent cuisine, and behind-the-scenes access to some of the world’s most renowned tracks throughout Season 11 of the ABB FIA Formula E World Championship.
Season 11 (2024-5) will witness Formula E complete a 16-race calendar across ten renowned urban sites, including Miami, Monaco, Tokyo, Berlin, and London, as it continues to pioneer sustainable racing throughout the world.
Seat Unique will offer spectators the Electric Lounge and EMOTION CLUB packages, both of which include a VIP Pit Lane stroll that will bring them closer to the action than many other races. The EMOTION CLUB, the series’ top-tier hospitality, also features trackside views, a resident DJ, racing simulations, world-class cuisine, and driver appearances.
Season 11 represents a watershed moment in Formula E with the introduction of the GEN3 Evo, which sets a new standard as the fastest-accelerating FIA single-seater, rocketing from 0-60 mph in an incredible 1.82 seconds, 30% faster than contemporary Formula 1 cars.
Robin Sherry, Founder and CEO at Seat Unique, said, “We’re delighted to team up with Formula E to offer fans a seamless way to access the very best premium hospitality experiences this season. It’s no surprise to us that excitement around Formula E is accelerating worldwide, and Seat Unique is helping both existing and new fans get closer than ever before to the action with VIP track experiences, racing simulators and driver appearances. We can’t wait to work with Formula E.”
Darcey DZ Lingley, Premium Experience Director, Formula E, said, “This collaboration with Seat Unique represents a step forward in our approach to selling premium hospitality products and is ultimately driven by huge demand and interest in our growing sport. More fans than ever before – nearly 400m in fact – are attracted to and want to engage with the series, so this new platform offers them as well as commercial partners and prospects a seamless way to access and enjoy our exclusive race-day experiences worldwide.”