The Champagne house, Taittinger, has extended its partnership with Formula E, continuing as the official champagne of the ABB FIA Formula E World Championship and preserving one of the most recognisable rituals in modern motorsport.
Under the renewed agreement, Taittinger will remain synonymous with Formula E’s podium moments across the global E-Prix calendar, with its champagne exclusively used during race-winning celebrations. The partnership also delivers sustained brand presence across international broadcasts, premium hospitality programmes, and official Formula E guest experiences.
Jeff Dodds, Chief Executive Officer, Formula E, said, “We are thrilled to raise a glass with Taittinger, as our official champagne partner for the 2025/26 season. A racing driver celebrating on the podium with champagne is a moment synonymous with triumph, and we look forward to continuing to share these unforgettable celebrations with Formula E’s winners throughout the season.”
Vitalie Taittinger, Président, Taittinger, added, “Champagne, much like electricity, serves as a conduit for the currents of emotion, weaving together moments of shared joy and the pleasure of living. This partnership with Formula E embodies this as well as the exhilaration of victory and the spirit of innovation that both our brands cherish.”
Beyond the podium, the partnership is rooted in a strong alignment of values. The all-electric racing series has positioned itself as the world’s first net-zero carbon sport since its inception, while Taittinger continues to invest in environmentally responsible viticulture, biodiversity protection and long-term sustainability across its Champagne operations.
The collaboration also allows Taittinger to connect with Formula E’s distinctive audience profile. The championship’s predominantly urban, younger and digitally engaged fanbase, combined with its city-centre race locations, offers a contemporary stage that aligns champagne with innovation, technology and modern luxury rather than tradition alone.
For Formula E, the extension ensures continuity in one of the most broadcast and widely shared moments of each race weekend. Podium celebrations remain a powerful visual asset and an expression of the championship’s premium positioning as it continues to evolve within the global motorsport landscape.
The renewed agreement comes at a time when the global electric motorsport property is building momentum in its Gen3 era, with increasing focus on long-term commercial growth, manufacturer relevance and attracting globally recognised premium brands.
Together, the extension underlines the strategic value of long-term brand partnerships, strengthening Formula E’s commercial ecosystem while keeping Taittinger firmly embedded at the heart of elite international sport.
