Formula E, the ABB FIA Formula E World Championship, has extended its partnership with Hackett Sport, renewing the premium sportswear brand’s role as the series’ official apparel provider for a third consecutive season.
The extension sees Hackett Sport continue to supply official apparel for Formula E staff across the championship’s global race calendar, alongside brand visibility and activation rights at selected E-Prix events. While financial terms were not disclosed, the renewal signals a stable, multi-season relationship rather than a short-term licensing arrangement.
Jeff Dodds, CEO, Formula E, said, “We are delighted to extend our partnership with Hackett Sport into Season 12. It’s a powerful statement, building on two successful years that have perfectly aligned our shared commitment to innovation, style, and sustainability. As Formula E expands its calendar to new, iconic destinations, it creates an unparalleled global business platform where the Hackett Sport brand can connect directly with our growing fanbase of over 400 million forward-thinking and ambitious supporters – the consumers defining tomorrow’s landscape.”
Mark Blenkinsop, Chief Marketing Officer at AWWG, added, “We’re proud to continue our partnership with Formula E for a third consecutive season. The championship’s growth and global influence perfectly mirror the momentum we’ve seen with Hackett Sport as a brand that blends performance, sophistication, and sustainability. Formula E provides an exceptional platform to showcase our vision of modern British sportswear to a passionate and forward-thinking audience around the world.”
Hackett Sport, the performance-led arm of Hackett London, first partnered with the all-electric racing series in 2023 as part of the championship’s broader commercial strategy to align with premium lifestyle brands that mirror its positioning around innovation, sustainability, and urban sport. The partnership has since become a consistent presence across the paddock and race environments.
Under the agreement, Hackett Sport apparel will be worn by Formula E personnel at races and official events, offering the brand year-round exposure across major global markets. The partnership also enables Hackett Sport to activate directly within Formula E’s event ecosystem, targeting a highly engaged, digitally native audience that the championship continues to attract.
The all-electric world championship has positioned itself as one of the fastest-growing motorsport properties globally, with a reported fanbase exceeding 400 million worldwide. The series’ focus on racing in major cities, sustainability-led innovation, and short-format, broadcast-friendly events has helped it appeal to brands looking to reach younger and more urban demographics beyond traditional motorsport audiences.
From a commercial perspective, the renewal highlights Formula E’s ability to retain partners as it builds a diversified sponsorship portfolio that extends beyond automotive and energy categories. Apparel and lifestyle partnerships, while not headline-driving in value, play a strategic role in reinforcing the championship’s premium and progressive brand image.
The extension also aligns with Formula E’s expanding calendar, which features high-profile races in Monaco, Tokyo, Shanghai, and London, alongside a first-ever Madrid E-Prix. The addition of Madrid carries particular relevance for Hackett Sport’s parent company, AWWG, which is headquartered in the Spanish capital.
As the global electric racing property continues to mature as an international sports and entertainment platform, the renewal with Hackett Sport underscores the championship’s focus on long-term brand alignment and commercial continuity rather than short-term sponsorship churn.
