Formula 1 has announced a multi-year partnership with FanDuel, naming the North American operator as its official betting operator across the United States and Canada.
The deal marks the championship’s first direct partnership with a U.S.-based betting brand, reinforcing its commercial push in one of its fastest-growing markets.
The announcement comes during the ongoing Miami Grand Prix weekend, where Saturday features the Sprint, with the Grand Prix scheduled for Sunday. The timing is deliberate. Formula 1 is aligning the launch with one of its most commercially significant race weekends in the U.S., maximising visibility and fan engagement.
Under the agreement, FanDuel will integrate real-time betting odds and content across F1’s digital platforms, including its official website and mobile app. A dedicated, age-restricted betting hub will offer markets such as race winners, podium finishes and driver head-to-heads, with further formats expected to be introduced.
Jonny Haworth, Director of Commercial Partnerships, Formula 1, said, “We’re delighted to welcome FanDuel as our new Official Betting Operator in the United States and Canada – markets that continue to increase their love and engagement with Formula 1. As sports betting becomes an increasing component with how fans, especially in the US, interact with sport, it’s vital we have a strong and well-placed partner to deliver our strategy and fuel our momentum across the market. With tens of millions of fans across the country, FanDuel is yet another avenue that eligible fans can enjoy and experience the thrill of Formula 1.”
Karol Corcoran, Managing Director of FanDuel Sportsbook, added, “Being named an Official Betting Operator of Formula 1 marks an exciting step forward as we enhance our sportsbook product to deliver more interactive experiences for fans. Formula 1 generates an incredible amount of real-time data, and our platform is built to turn that into engaging betting opportunities for fans. This partnership will allow us to deliver even more immersive, data-driven experiences throughout the race weekend.”
FanDuel brings scale to the partnership, with more than 17 million users across the U.S. and Canada, giving Formula 1 immediate access to a deeply embedded betting ecosystem.
Strategically, the deal signals Formula 1’s intent to deepen engagement beyond traditional viewing. With three races in the United States and growing media traction, the sport is leveraging betting as a second-screen layer to drive retention and monetisation.
As Sprint action unfolds in Miami and Qualifying sets the grid for Sunday’s race, the partnership positions Formula 1 at the intersection of live sport, data and interactive entertainment.
