Formula 1, the premier open-wheel racing series, has onboarded ALT Sports Data as its official betting data source, recognising the growing importance of betting in worldwide fan interaction.
As part of its involvement, ALT Sports Data will provide real-time predictive analytics for Formula 1 betting, as well as unique data and odds solutions for the gambling industry.
The racing organisation has indicated that this will allow fans to place bets on new markets while knowing that the data underlying the betting system is trustworthy, consistent, and confirmed.
Emily Prazer, Chief Commercial Officer for Formula 1, said, “Sports betting is an increasingly important part of the global fan experience, and Formula 1 is committed to delivering new and entertaining ways for our audiences to engage with the sport.”
Formula 1, while not often regarded as a betting sport, has a lengthy history with the gaming business. The company extended its collaboration with Asian bookmaker 188BET late last year, following the expiration of their previous five-year arrangement.
Prazer said, “We are delighted to partner with ALT Sports Data whose expertise in bespoke sports betting markets and analytics makes them the perfect partner to help us drive forward in this exciting new chapter.”
ALT Sports Data has a diverse portfolio of sports partners, including Bare Knuckle, X Games, and Power Slap, although Formula 1 is its most prominent partner to date.
Todd Ballard, Co-Founder and Chief Marketing Officer of ALT Sports Data, said, “It has an unmatched combination of speed, strategy, and innovation so we are thrilled to reimagine the sports betting experience for both Formula 1 fans and sports bettors alike by leveraging our industry-leading capabilities in pricing, live markets, and micro-market solutions,” Ballard concluded. Our goal is to create deeper engagement, enhance the live race experience, and drive meaningful connections between Formula 1 and its dedicated global audience.”
