Formula 1 has inked a sponsorship renewal with the state-owned airline and the flag carrier of Bahrain, Gulf Air. Following this agreement, the company will continue to serve as the title partner of the Bahrain Grand Prix, following a renewal of the robust relationship that began in 2004.
The Formula 1 Gulf Air Bahrain Grand Prix will once again kick off the F1 season on March 3-5, 2023 at the Bahrain International Circuit, as it has for the past two years.
The collaboration between Formula 1 and Gulf Air is one of the oldest of its kind, and it will continue to generate significant brand awareness and value, as well as unique opportunities for consumer engagement.
Brandon Snow, Managing Director, Commercial at Formula 1, said, “While we have only just wrapped up on a fantastic F1 campaign this year, it is exciting to think about what’s to come in 2023 and it’s great that we have Gulf Air on board to help us kick-off the season in Bahrain in March. They have been a crucial part of the event that the team in Bahrain put on every year since it began almost two decades ago.”
Captain Waleed Al Alawi, Chief Executive Officer of Gulf Air, said, “As the national carrier of the Kingdom of Bahrain, and the World’s Most Improved Airline 2022 awarded by Skytrax, we are delighted to extend this successful partnership with Bahrain International Circuit. We have been partners with the Circuit since the very first F1 race in 2004. Since then, we have supported the race in many ways, whether by adding flights from destinations on our network to bring in spectators of the race, or by using environmentally friendly biofuel for the last two races to perform our yearly flypast.
“We have always taken pride in being the flying ambassador of the Kingdom, and in our role as the title sponsor for the Formula 1 Gulf Air Bahrain Grand Prix races. We look forward to the positive outcomes of this collaboration with our partners in Bahrain International Circuit, and we wish them the best in upcoming F1 events.”