Formula 1, the premier open-wheel racing series, has announced a partnership extension with Crypto.com, until 2030.
The two businesses have been working together since 2021, and the renewal demonstrates their continuous commitment to the development and value the collaboration provides for both sides. During those years, F1 had seismic expansion, with a combined TV viewership of 1.5 billion people viewing its Grands Prix, 750 million global fans, and 96 million social media followers, while Crypto.com’s user base increased more than tenfold to over 100 million members worldwide.
With the extended agreement, Crypto.com will focus on creating special fan experiences and activations at a variety of Grands Prix, with the brand also appearing at important events throughout the season.
Since the initial race in 2022, Crypto.com has been the official title partner of the Formula 1 Crypto.com Miami Grand Prix, and the collaboration will continue.
Emily Prazer, Chief Commercial Officer at Formula 1, said, “We’ve enjoyed a great partnership with Crypto.com since 2021 and this extension will make them one of our longest-term partners. Our sport has changed significantly in that time, so we’re delighted to have them continue with us until 2030 and we look forward to seeing how they engage with fans through their race activations.”
Steven Kalifowitz, Chief Marketing Officer of Crypto.com, said, “Formula 1 was one of our first global sports partnerships and a key driver in elevating Crypto.com to the most recognized crypto brand in the world. We are as bullish as ever about the future of crypto. We can confidently say crypto is here to stay, and we are excited to keep the momentum going with Formula 1.”
The alliance’s renewal coincides with a number of key milestones for Crypto.com. The firm recently announced its Crypto.com product strategy for 2025, which involves the deployment of revolutionary services and offers in order to become the single brand destination for cryptocurrency and digital finance.