Formula 1 has renewed its licensing deal with a sports licencing, retail, and memorabilia company, The Memento Group (TMG) until the end of the 2025 season.
TMG’s permit to sell authentic, certified, and licenced Formula 1 memorabilia from current F1 teams is being extended, and it now contains the power to sell ex-F1 race cars and show them on its website.
A special auction is currently in progress until July 5, 2022, and will showcase a fully functional and prepared to race Formula 1 car, the 1990 Leyton House CG901. The car raced in the 1990 FIA Formula One World Championship, finishing second in the French Grand Prix, and is estimated to scoop up more than £795,000.
F1 Race Cars, which is a devoted segment on the F1 Authentics online platform has been redesigned to serve as the committed marketplace for all former F1 race car and show car transactions. A variety of cars are available, ranging from historic performance cars to restored former race cars and imitations of current vehicles.
Since 2019, The Memento Group has been permitted to function the F1 Authentics website, and the new renewed deal will have genuine Formula 1 memorabilia from the past and present accessible to enthusiasts through the online shop and auction platform.
Brandon Snow, Managing Director, Commercial, Formula 1, commented, “Since 2019 we have entrusted The Memento Group to help us create and operate a safe and secure online platform for Formula 1 fans to browse, discover and purchase authentic, certified, F1 memorabilia.
“Over the past three years our partnership has gone from strength to strength. With F1 Authentics, we have delivered the ultimate motorsport memorabilia destination for all fans of our sport, and the exciting inclusion of former race and show cars expands on the already impressive offering. We look forward to continuing this journey and offering our fans more opportunities to own their own unique piece of Formula 1 history.”
Barry Gough, Founder and CEO of The Memento Group, said, “We are delighted to extend our partnership with Formula 1 for another four exciting seasons and what better way to mark this than offering, for the very first time on F1 Authentics a fully operational, ready to race, F1 race car!
“We have worked tirelessly with our partners at Formula 1 to create the ultimate destination for fans of the sport and this contract is recognition for what we have achieved to date and this auction demonstrates how we can enhance further our support of the world’s greatest motorsport in the future. We look forward to taking this to the next level with the continued support of F1, the Teams and of course, fans all around the world.”