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Formula 1 Miami Grand Prix inks founding partnership with Red Bull

This collaboration would advance the construction of The Red Bull Energy Station at Turn 11 of the Miami International Autodrome.

South Florida Motorsports (SFM) has signed a founding partnership with the Austrian energy drink brand, Red Bull. Through this association, Red Bull will witness extended presence at the inaugural edition of Formula One Crypto.com Miami Grand Prix that will take place from May 6 to 8, 2022.

This partnership would promote the drink brand to generate unique fan experiences and engagements to elevate their connection with Oracle Red Bull RacingScuderia AlphaTauri and Formula One. These engagements would include several activations and hospitality services provided by the brand at the Miami International Autodrome campus to educate new fans.

This collaboration would advance the construction of The Red Bull Energy Station at Turn 11 of the 5.41km stretched Miami International Autodrome. This Miami-themed hospitality facility will deliver a scintillating experience to the racing league’s followers through its trackside viewing platform.

On this association, Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix said, “Red Bull’s commitment to Formula 1 is absolute, in the form of its championship-winning Oracle Red Bull Racing team and sister Scuderia AlphaTauri team. It has also created a staircase of young talent to the top of the sport for drivers including champions like Max Verstappen and Sebastian Vettel. We’re proud Red Bull has decided to commit to partnering with our event as a key element of its US and global brand activity.”

The Formula One Miami Grand Prix has teamed up with some significant brands for its debut season – Crypto.comGainbridgeAutoNation and Hard Rock.

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