The premier motorcar racing tournament, Formula 1 has signed a new partnership with the American media production company, Hello Sunshine.
Following the partnership, both bodies will work together to produce a documentary series based on F1 Academy. The documentary series will feature race dramas, driver biographies, and all exclusive behind-the-scenes videos. It will also follow the 15 drivers travelling the world to compete in the first F1 Academy season.
Reese Witherspoon, a well-known Hollywood actress, will be serving as the executive producer of this project along with Hello Sunshine’s head of Unscripted. Together with Isabelle Stewart, the head of Original Content at Formula 1, Sara Rea will work as the executive producer of F1 Academy.
Susie Wolff, Managing Director of F1 Academy, said, “F1 Academy is going to drive change in the motorsport industry as we create the best possible structure to find and nurture female talent both on and off the racetrack. We want to inspire women around the world to follow their dreams, and by partnering with Hello Sunshine, who are leaders in telling inspirational female stories, we will reach a global audience and empower the next generation of young women to break down barriers in motorsport and beyond”.
Sarah Harden, CEO of Hello Sunshine, stated, “Formula 1 has established itself as not only a global powerhouse, but also a forward-thinking competition that is committed to creating equal opportunities for women. As the remarkable women of the ground-breaking F1 Academy prepare to make history, we’re honoured to have the opportunity to document the many captivating narratives both on and off the track”.
Sara Rea, Head of Unscripted at Hello Sunshine, commented, “The opportunity to partner with F1 Academy is a privilege that we could not be more excited about. These drivers are dynamic, inspiring, and competitive, and Susie Wolff, their leader, is a force of nature in the best possible way. With high stakes, adrenaline, and heart, F1 Academy is a rich landscape for compelling and powerful female stories”.
Founded in 2016 by Reese Witherspoon by Seth Rodsky, and currently headquartered in Los Angeles, California, United States, Hello Sunshine is an American media production house that engages in producing films and television series. The production company seeks to empower women and broaden perspectives by offering them authorship, inspiring agency, and a platform to enable them to influence culture and the environment.