The multi-year agreement will see Lenovo’s cutting-edge technology used across Formula 1’s operations as it strives to provide the highest level of racing and entertainment to its global fanbase. As global leaders in their respective fields, Formula 1 and Lenovo want to push the boundaries of what is possible when combining sports and advanced technology.
Over the next few years, Lenovo’s technology will be used throughout the Formula 1 organisation, both at its headquarters and at races.
The Formula 1 and Lenovo collaboration will improve the fan experience by running powerful on-premises data collection solutions which will produce higher quality content, and support broadcast applications.
The collaboration will increase Lenovo’s global visibility by showcasing the company’s capabilities on a global scale and integrating industry-leading hardware technology at the heart of Formula 1. As F1 continues to connect fans with the sport in new and more engaging ways, it plans to leverage Lenovo’s extensive selection of premium hardware as well as innovative next-generation technology such as augmented and virtual reality.
Formula 1 announced earlier this year that it has extended its commitment to creating employment and education opportunities for underrepresented groups through 2025, in the form of ten engineering scholarships each year. Lenovo is also committed to diversity, inclusion, and breaking down barriers, and will collaborate with F1 on projects in this area as part of the partnership.
Stefano Domenicali, President & CEO of Formula 1, said, “As we prepare for our record-breaking season, it is exciting to welcome Lenovo to the team and for us to join forces with a global leader in technology. Like everything in Formula 1, precision and detail are everything, and Lenovo will be at the forefront of providing their experience and innovative technologies to our operations throughout the season. Our fans expect the best from everything we do, and Lenovo is the perfect partner in terms of its premium hardware offerings. We are entering a new era of our sport and we’re committed to delivering a high-quality experience for our dedicated followers around the world.”
Yang Yuanqing, Chairman & CEO of Lenovo, commented, “We are proud to announce our new global partnership with Formula 1, the world’s most prestigious motor racing competition, to engage half a billion fans all over the world with exciting, innovative experiences. This partnership is based on our shared passion for innovation, performance, and the winning spirit. Together Lenovo and Formula 1 will push the limits of technology to help shape a faster, smarter, and more sustainable future.”
Luca Rossi, President of Intelligent Devices Group, Lenovo, said, “Partnering with Formula 1 to deploy Lenovo’s smarter solutions across the organization, from base operations to the stunning excitement of the Grands Prix, will help push the boundaries of what is possible and transform the racing experience. Formula 1 is focused on its digital transformation and continuing to surprise and delight its fans. Lenovo’s portfolio of hardware, services and solutions will be key to helping Formula 1 create new ways for fans around the world to experience the same thrills you’d experience trackside.”