Formula 1 has announced a multi-year renewal of its partnership with the German motor oil manufacturer, LIQUI MOLY, extending the successful collaboration that began in 2019.
LIQUI MOLY has had an active presence in F1 for the past eight seasons, and the next chapter of this long-standing association will see the brand as the official supporter of F1.
The renewed collaboration deepens LIQUI MOLY’s long-term engagement in Formula 1 and demonstrates the significance of Formula 1’s worldwide reach and impact, demonstrating a shared commitment to delivering the world’s greatest sports and entertainment spectacle.
As an official supporter, the LIQUI MOLY brand will continue to appear on virtual trackside signs at certain Grands Prix. The relationship will also expand prospects for B2B engagement and customer activation, building on LIQUI MOLY’s thriving networking program with unique events and experiences that connect customers, partners, and stakeholders all over the world.
Emily Prazer, Chief Commercial Officer at Formula 1, said, “LIQUI MOLY has been a valued partner of Formula 1 for many years, and we are delighted to extend our partnership through this agreement. Their continued commitment to the sport reflects the strength of our collaboration and the global reach of Formula 1.”
Marco Esser, Global Marketing Director at LIQUI MOLY, said, “Formula 1 provides us with an exceptional platform to connect with customers and fans worldwide. Over the past seven years, our partnership has delivered, and will continue to deliver significant value, we look forward to further leveraging the unparalleled global appeal of Formula 1.”
