Formula 1 has accelerated its pursuit of global engagement by announcing a multi-year partnership with Allwyn, a leading multinational lottery operator.
The agreement has named Allwyn an official partner of F1, uniting two organizations driven by innovation, cutting-edge technology, and a commitment to community impact.
This strategic alliance connects F1’s vast global fanbase with Allwyn’s extensive customer base, estimated at 130 million people across its operations, which include prominent brands like the UK National Lottery. Both organizations anticipate significant mutual benefits, including expanded reach and the creation of unique fan experiences.
Commenting on the alliance, Stefano Domenicali, President & CEO of Formula 1, said, “We are thrilled to welcome Allwyn as a new Official Partner. Our collaboration reflects our shared commitment to innovation and celebrating community. This partnership also provides new opportunities for both our organisations to connect with broader audiences around the world. We look forward to working together to create unique experiences and drive positive change together.”
Karel Komarek, Allwyn Board Chair and Founder added, “We have ambitious plans for Allwyn to continue on its successful path of international growth, and this is a significant milestone on that journey. This investment marks a major moment in Allwyn’s evolution as we transform awareness of Allwyn on the global stage and underline the power of our lotteries to do good in the world.”
Robert Chvátal, Allwyn CEO, continued, “Formula 1 is synonymous with excellence, high performance and innovation – principles at the heart of Allwyn’s business. We’re excited to begin this official partnership with Formula 1 to engage the sport’s platform of a hugely passionate global fanbase and to champion positive community impact.”
Allwyn operates some of the world’s most recognizable lottery brands, including the UK National Lottery. The company focuses on delivering engaging and responsible gaming experiences while supporting charitable causes through its lottery operations. Allwyn’s commitment to innovation and technology aligns seamlessly with F1’s own pursuit of technological advancement.
For Allwyn, with operations spanning Europe and North America, the partnership with the high-octane world of F1 offers a powerful platform to elevate its global profile. The collaboration is expected to unlock access to new markets and demographics for both brands, leveraging their respective strengths for mutual growth and enhanced fan engagement. This partnership underscores both F1’s and Allwyn’s dedication to reaching new audiences and creating memorable experiences, promising an exciting future for fans of both organizations.