South Florida Motorsports (SFM) has announced a multi-year partnership with Hard Rock International for the Formula 1 Crypto.com Miami Grand Prix.
Hard Rock already serves as the naming rights partner of Hard Rock Stadium, which is home to the Miami Dolphins NFL team, the University of Miami football team, and the Miami Open, and whose home campus will host Formula 1 for the first time on May 6-8, 2022.
Hard Rock will have the unique opportunity to engage fans onsite at the Miami International Autodrome and Seminole Hard Rock Hotel & Casino Hollywood as a founding partner of the Formula 1 Crypto.com Miami Grand Prix.
Hard Rock Beach Club, a campus landmark, will provide guests with a uniquely South Florida environment to enjoy all of the racing action, including a nearly 24,000 square-foot beach, resort-style pools, two levels of luxury cabanas, and special musical performances.
Seminole Hard Rock Hotel & Casino Hollywood, located just 15 minutes from the Miami International Autodrome, will host the official race weekend kick-off party on May 5. In addition, the venue will also host the official after parties of the Formula 1 Crypto.com Miami Grand Prix weekend. Hard Rock, which is known for its world-class entertainment, will bring globally recognised superstar acts to celebrate the inaugural race in Miami.
Apart from that, Hard Rock will benefit from increased brand awareness across the Formula 1 Crypto.com Miami Grand Prix digital network, as well as TV-visible trackside signage.
To commemorate this special partnership, Hard Rock created a custom Formula 1 Crypto.com Miami Grand Prix light show theme for The Guitar Hotel’s façade.
Jeremy Walls, Senior Vice President, Chief Revenue Officer of Hard Rock Stadium & Formula 1 Crypto.com Miami Grand Prix said, “We are excited to have Hard Rock’s global iconic brand as a founding partner of the Formula 1 Crypto.com Miami Grand Prix. The Hard Rock Beach Club will be a unique experience on the MIA campus, featuring International musical artists, and a high-energy Miami vibe with beach cabanas and resort-style pools.”
Jim Allen, Chairman of Hard Rock International, commented, “Hard Rock is proud to partner with the Formula 1 Crypto.com Miami Grand Prix on this international event. With venues in 70 countries around the world, we welcome the spotlight right here in South Florida where our flagship Guitar Hotel is located.”