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Formula 1, American Express bolster pact to develop world-class fan experiences

Fans with eligible race tickets can visit the Amex Fan Experience area, where they can test their F1 knowledge with quizzes, create a bespoke livery to take home, and more.

Formula 1, the pinnacle of motorsport, has expanded its partnership with the multinational financial services corporation, American Express, to include Australia, Asia, Europe, the Americas, and the Middle East, bringing the partnership to the global stage and across the calendar.

Through this broadened association, F1 and Amex will keep working together to deliver world-class fan experiences at select F1 Grands Prix all across the year. American Express Card Members will receive a variety of privileges and perks, including Amex Presale seats, Paddock Club, and Grandstand seats.

American Express will also welcome corporate customers and partners through various hospitality options. Furthermore, card Members will have access to additional on-site benefits and activities at 15 Grands Prix throughout the 2025 season.

Card Members can also listen to commentary from around the track using complimentary Amex Race Radios during this weekend’s Mexico City Grand Prix, which takes place in Mexico City from October 25 to 27. Fans with eligible race tickets can additionally visit the Amex Fan Experience area, where they can test their F1 knowledge with quizzes, create a bespoke livery to take home and film their own F1 driver introduction video to post on social media.

Emily Prazer, Chief Commercial Officer, Formula 1, said, “American Express has been a fantastic partner to Formula 1 in the Americas and as a supporter of F1 ACADEMY, and I’m delighted that they have chosen to expand their relationship with us to become an Official Partner. We look forward to working with Amex to enhance the experience of Card Members at our races and showcasing Amex perks to our existing fans everywhere we race.”

Elizabeth Rutledge, Chief Marketing Officer, American Express, said, “We are thrilled to expand our relationship with Formula 1, building on the strong momentum of the sponsorship in the Americas over the past year. This demonstrates yet another way we are continuously enhancing the value of American Express Membership for Card Members around the world. With more than 300 million fans worldwide age 18-34, F1 continues to grow in popularity and as a passion area for Millennials and Gen Z – American Express’ fastest growing customer segment.”

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