Ford New Zealand (Ford NZ) and New Zealand Cricket (NZC) have announced the significant renewal of their highly successful partnership for an additional three years, cementing a collaboration that has been a driving force behind New Zealand sport since 2009.
This extension underscores Ford’s deep-rooted commitment to the growth and success of cricket across all levels in the country.
Under the revitalised agreement, Ford NZ will continue its role as the “Driving Force Behind New Zealand Cricket” and the official vehicle provider to NZC. This enduring alliance reflects a shared vision for fostering cricketing excellence from grassroots development to the elite international stage.
The renewed partnership ensures Ford’s iconic blue oval remains a prominent fixture across New Zealand cricket. The BLACKCAPS (men’s national team) and the WHITE FERNS (women’s national team) will continue to proudly display Ford branding, signifying the automaker’s unwavering support for these top-tier teams.
Furthermore, the popular domestic 50-over men’s competition will retain its established identity as the Ford Trophy, a testament to Ford’s long-standing dedication to both professional and amateur cricket.
Mathew Slade, Marketing Director for Ford New Zealand, expressed his enthusiasm for the extended partnership and said, “Ford is happy to announce we’ve re-signed to support NZC for a three-year agreement. This reflects the great relationship we’ve had over the years, our commitment to NZC, and our support for New Zealand sport. It certainly also reflects the fact that we’re some of the biggest fans.”
NZC Chief Executive Scott Weenink said it was an agreement that celebrated the shared values of both parties. “Ford’s unwavering support has been integral to NZC’s success, and we’re delighted to continue this partnership,” said Weenink.
“Their commitment to our national and domestic teams drives us forward, and we look forward to achieving more together.”
Glenn Critchley, NZC’s Chief Marketing and Commercial Officer, concluded, “We’re proud to extend our partnership with Ford, a true supporter of New Zealand cricket at all levels. This renewal marks another milestone in our shared passion for the game.”
Now entering its 16th year, this renewed partnership marks an exciting new chapter, building on the recent successes enjoyed by both the men’s and women’s national teams. The enduring collaboration remains a vital force in nurturing cricketing talent and promoting the sport’s widespread appeal throughout New Zealand.
