The English Premier League (EPL) club, Liverpool continues to add new brands to the sponsorship deck. Recently Liverpool has signed with luxury watch brand Tribus for a long term deal which will run from 2020-21 EPL season.
As per the agreement, the brand is granted visibility on the stadium clock and the across Anfield stadium. The brand also has access to the club’s players and legends to support brand activation which would run across various platforms.
Moreover, it is also set to launch a special edition watch to mark the association, which will commemorate Liverpool winning the 2019-20 EPL title.
Not long age, Cadbury was added to the roster, by becoming the ‘Official Snack Partner’ of the club. Likewise, they’ve also signed a new kit supply deal with the global sportswear brand – Nike.
Liverpool won the recent 2019-20 EPL title which acts as a catalyst for the team in attracting new brands to invest into the club.
Tribus signing with Liverpool FC is a second deal of its kind, after EPL recently signed Hublot as ‘Official Timekeeper’ following exit of Tag Heuer from the league.