Football Australia has announced that it has renewed its association with the chocolate manufacturing company, Cadbury. Following this deal, the brand will continue to remain an official partner of the Matildas women’s national football team until 2026.
Cadbury first collaborated with the Matildas in 2020, and the partnership has proven fruitful with a slew of purpose-driven initiatives. The Mondelez-owned product will now proceed with those efforts for a further four years, with the national team and Manchester City star Alanna Kennedy also serving as a Cadbury brand ambassador.
The arrangement emerged at an exciting time for the Matildas, as Australia and neighbour nation New Zealand set to co-host the 2023 Women’s World Cup.
James Johnson, Football Australia, Chief Executive, said, “We are thrilled to extend our partnership with Cadbury for a further four years, where we will continue to work together to use the power of football to further inspire future generations of women and girls across Australia to be the best versions of themselves.
“With the CommBank Matildas set to play several matches on home soil over the next ten months, and Australia to co-host the Fifa Women’s World Cup Australia & New Zealand 2023, we are expecting unprecedented growth in women’s football over the next decade. To meet this demand, Football Australia is working with like minded partners such as Cadbury to promote equality in our sport, where female footballers enjoy the same level of facilities and resources as their male counterparts, and support the development of future CommBank Matildas.”
Paul Chatfield, Vice President, Marketing, Cadbury, commented, “At Cadbury, we’re proud to support the continued growth and equality of women’s sport and thrilled to strengthen our support with the CommBank Matildas until 2026. With the Fifa Women’s World Cup here on home soil next year, what better time to be shining a light on our incredible female athletes and inspiring the next generation of girls in communities across Australia.”