The London-based global esports brand, Fnatic has penned down a partnership with one of the world’s leading beauty and personal care companies, L’Oreal Men Expert. Following this association, the beauty brand will be featuring as the sole back partner of Fnatic player jerseys.
Adding to it, both the entities will be creating and posting engaging content on their respective social media handles through a campaign labelled as the #PrepToPlay concept. There would also be co-branded product activations.
This partnership takes Fnatic’s ambition to level-up player performances in-game, by preparing out of it, one step further. L’Oréal Men Expert will also be involved in all teams’ pre-game social media content. While two beauty product ranges, L’Oréal Men Expert HYDRA ENERGETIC and CARBON PROTECT will be made available to all Fnatic players, coaching staff, and talent.
Speaking on the occasion, Fnatic CEO, Sam Mathews said: “Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better. We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”
L’Oréal Men Expert Global Marketing Director, Christine Nguyen added: “As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic. Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritising self-care, instilling them with the confidence to look, feel, and play better. Because you’re all worth it!”