Floki, a prominent player in the cryptocurrency world known for its meme-based origins and real-world applications, has secured a strategic partnership with the organizers of the upcoming India Tour of Sri Lanka series.
This collaboration has marked a significant step for Floki’s flagship PlayToEarn MMORPG, Valhalla, an associate sponsor for the series.
This strategic partnership has ensured high visibility for Valhalla through prominent branding assets. These include the mid-wicket pitch mat, ground LED boards, and backdrop placements. This extensive brand presence throughout the series will solidify Valhalla’s position, generating significant interest in the PlayToEarn MMORPG.
This sponsorship deal underscores the burgeoning interest in the PlayToEarn gaming sector, where players can earn cryptocurrency or other digital assets through gameplay. Valhalla, drawing inspiration from Norse mythology, is well-positioned to capitalize on this trend and potentially emerge as a frontrunner in the PlayToEarn MMORPG market.
Floki, inspired by Elon Musk’s Shiba Inu, has transcended its meme-based origins by offering real-world applications alongside its viral appeal. The project boasts a strong community exceeding 470,000 believers and is actively developing a comprehensive decentralized ecosystem. This ecosystem encompasses Valhalla, the NFT gaming metaverse, DeFi products under the FlokiFi brand, and educational resources. Notably, Floki served as the title sponsor for the successful Pakistan Tour of Ireland in May.
The three-match T20I series kicks off on July 27, followed by a three-match ODI series starting on August 2. Cricket fans in India can catch all the action on the Sony Sports Network.