Flam, a leading Mixed Reality (MR) publishing platform, and Aditya Birla Capital have announced a groundbreaking partnership to create an immersive MR advertisement.
The collaboration is aimed to ignite national pride and support India’s Olympic athletes as they compete in the Paris Olympics 2024.
As an official sponsor of the Indian Olympic Team, ABC seeks to connect with the nation on a deeper level. By leveraging Flam’s cutting-edge MR technology, the companies are developing an interactive experience that blurs the lines between the physical and digital realms. This innovative approach promises to captivate audiences and foster a strong emotional connection between the brand and consumers.
Flam’s platform empowers users to transform traditional media into dynamic, interactive content using mobile devices. Through AI-powered technology, the company has already delivered successful MR campaigns for clients across various industries, including Britannia, Samsung, and AJIO.
Aditya Birla Capital, a prominent financial services provider, offers a comprehensive suite of financial solutions to individuals and businesses. With a strong market presence and a loyal customer base, the company is a key player in India’s financial landscape.
This collaboration between Flam and Aditya Birla Capital represents a significant milestone in the evolution of advertising, demonstrating the potential of MR technology to create engaging and impactful brand experiences.