The bookmaker brand, Fitzdares has announced the former English cricketing legend, Stuart Broad, as its new brand ambassador.
Broad is considered one of England’s greatest Test cricketers and is renowned for his excellent bowling career. The 38-year-old is also England’s second-highest all-time Test wicket-taker.
Delighted to have teamed up with @Fitzdares 🤝
— Stuart Broad (@StuartBroad8) August 12, 2024
They’re an independent operator, build genuine personal relationships with their members & play the game the right way.
They’ve given me a £500 free bet pot every month to raise cash for Motor Neurone Disease. Let me know if… pic.twitter.com/Q8V6QHPWpE
Following the newly formed partnership, Broad will be the face of Fitzdares for the next two years, to use his sporting pedigree and popularity to improve the entity’s brand image. Fitzdares members will get unparalleled access to Broad’s views and ideologies via monthly blogs, video content, and in-person visits at Fitzdares Club events.
Furthermore, Fitzdares has pledged to help ‘The Broad Appeal’, a nonprofit dedicated to raising awareness and finances for Motor Neurone Disease. As a result, the bookmaker will offer Broad a monthly betting allowance of £500 ($638), with all earnings going to charity.
Fitzdares CEO, William Woodhams, said, “For years, we’ve been looking for someone to be the face of the business and at last, we’ve got our man! Fitzdares is all about pedigree, sporting excellence and we also love a bit of mischief so who better than Stuart Broad to represent us? A true legend of his sport, he’s charming, charismatic and shares our love for the game. In bowling terms, this really is an absolute jaffa!”
On the partnership, Stuart Broad said, “Fitzdares is quirky, smart and likes to do things a bit differently. Ultimately, they play the game the right way and its members share my passion for elite sport. I can’t wait to get stuck in and help keep up their unique and personal approach.”