Fittipaldi brothers ink partnership with's partnership with Pietro Fittipaldi is the brand's first in Formula 1.

Haas Formula 1 team driver, Pietro Fittipaldi has announced a new partnership with ahead of the new season.

Along with Pietro, his brother Enzo, the Charouz F2 Racing team driver has also been signed as the firm’s Brazilian representative for the 2022 renewal, with the pair providing F1 fans with race analysis.

Fittipaldi will also provide paddock insight via a monthly Twitch stream and take fans behind the scenes with content across’s social channels throughout the championship.

On the deal, Pietro Fittipaldi, said, “It’s a real honour for me to be joining’s team of sports stars and becoming their first F1 representative. I can’t wait for lights out in Bahrain this weekend. We will be taking the fans behind the scenes and sharing my racing experiences as we all gear up for another epic season of F1.” will also collaborate with Pietro’s brother on content creation and the hosting of the aforementioned Twitch streams.

On the partnership, Enzo Fittipaldi commented, “Working with is an amazing opportunity for my brother and me to share our passion for motorsport with our fans. We’re just as competitive off the track as we are on it so look out for lots of fun content from us, especially on Twitch, as we celebrate the best of F1 and F2 throughout the season.”

Dominic Rae, Sponsorships Manager at, said, “We’re delighted to welcome Pietro and Enzo Fittipaldi to the team. They are two of the most exciting young drivers around and come from a family steeped in F1 history.”’s partnership with Fittipaldi is the brand’s first in Formula 1. With this, the brand expands its sports sponsorship portfolio, which includes footballer Sergio Aguero, UFC fighters Francis Ngannou and Israel Adesanya. is also the shirt sponsor of Watford FC for the 2021/22 season.

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