First Partners acquires communications mandate for Games24x7

First Partners is a communications consultancy that focuses on integrating communication solutions while delivering business outcomes.

The communications mandate for India’s most valuable multi-gaming platform, Games24x7 has been awarded to an award-winning finest communications consulting company, First Partners. The company will be responsible for managing Games24x7’s brand image.

Games24x7 is based in Mumbai and has offices in Miami, Philadelphia, New Delhi, and Bengaluru. The company was founded in 2006 by New York University economists Bhavin Pandya and Trivikraman Thampy, and is among India’s quickest online game developers, with over 100 million users.

Following the latest funding round in April led by Malabar Investment, the multi-gaming platform joined the unicorn club with a $2.5 billion valuation.

The organisation, which is also strongly supported by other notable investors such as Tiger Global and The Raine Group, excels in using behavioural science, technology, and artificial intelligence to provide the best-in-class gaming experiences throughout its platforms.

Neha Singhvi, Director, Communication & Reputation, Games24x7 said, “The online skill-gaming sector has witnessed an upward trend in the last few years and as the pioneers in the industry, we were looking for a communications partner who can provide a fresh and innovative approach for powerful storytelling. We look forward to collaborating with the dynamic communication team at First Partners and using their domain knowledge & expertise in developing strategic campaigns that stand out before relevant industry stakeholders.”

First Partners is a full-service communications consultancy that focuses on integrating communication solutions while delivering business outcomes. Clients include global companies, large Indian conglomerates, government mandates, and industry groups.

The company has offices in Noida, Gurugram, Mumbai, Bangalore, Chennai, Kolkata, and Singapore, as well as an expandable implementation delivery network that reaches up to 31 cities in India.

Atul Ahluwalia, Founding Partner, First Partners, said, “We are excited to partner with Games24x7 in shaping the emerging category of skill-based digital games in India. This sunrise sector needs a holistic mix of expertise in reputation management, business outcome communication, and advocacy to get its due which our team at First Partners finds stimulating.”

In 2019, Games24x7 launched My11Circle, an Indian sports fantasy platform. Sourav Ganguly, VVS Laxman, Mohammed Siraj, Ruturaj Gaikwad, and Shubman Gill are among the company’s brand ambassadors.

My11Circle has also agreed to a three-year agreement with the Indian Premier League (IPL) team, Lucknow Super Giants (LSG).

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