Slice inked a deal with the five-time IPL winners, Mumbai Indians as the franchise’s principal sponsor. According to sources, the company has also signed a sponsorship agreement with the CVC-backed Team Ahmedabad.
Slice is a fintech startup aimed at India’s youth. The company’s goal is to create a smart, simple, and transparent financial platform that will reinvent the financial experience for millennials.
The fintech company allows you to pay all your bills over three months without any extra charges and also 2% cashback on every transaction.
Sports is a thriving industry today, and fintech firms are the future. To prosper in this sector, fintech companies have been financing various sports leagues and teams.
Fintech companies are providing attractive offers that can help them build a robust customer base.
Apart from Slice, Dhani is also associated with sports entities. Dhani OneFreedom Card is a new-age credit card, it provides credit at 0% interest up to Rs. 5 lakh.
Recently, the VIVO Pro Kabaddi League roped in Dhani as its strategic timeout partner for its eighth season.
Cred is yet another brand that is associated with IPL. Anyone who pays their bill during the powerplay overs in any IPL game has a chance of winning 100% cashback of the amount they paid.
With the acquirement of the coveted sponsorship spot by Slice, such as front-of-shirt, the other fintech companies in the industry will try to secure lucrative sponsorship deals with IPL franchises ahead of the upcoming edition. As a result, the fintech category is destined to become one of the top three advertising categories in the upcoming IPL 15.
IPL has an average viewership of 21.8 million per match and a massive total of 446 million views across the internet. The Indian domestic cricket league is the best marketing platform for any company looking to expand in India and around the world.
The new-age fintech companies, which provide hefty rewards to customers, pocketing some fruitful sponsorship deals in IPL will pressurize the traditional bank cards to step up and give similar deals to their customers.