FIFA has announced that on April 28, 2022, i.e. today it will issue an invitation to tender (ITT) for the sale of media rights to the FIFA Women’s World Cup 2023 in selected Asian territories.
Potential buyers will be welcomed to make an offer in one or more of the territories listed below: Afghanistan, Bangladesh, Bhutan, Brunei Darussalam, Cambodia, Chinese Taipei, Hong Kong, India, Indonesia, Japan, Laos, Macau, Malaysia, Maldives, Mongolia, Myanmar, Nepal, Pakistan, Philippines, Singapore, Korea Republic, Sri Lanka, Thailand, Timor-Leste and Vietnam.
The ITT will contain extra details about the rights being offered, the bid process, and the submission of bids. Media organisations interested in participating in the ITT should send an email to FWWC23-asia-media-rights@fifa.org.
The FIFA Women’s World Cup has grown significantly since its inception in 1991 and became the most popular women’s single-sport event in the world. The most recent FIFA Women’s World Cup which took place in France in 2019, drew a record audience of over 1.1 billion viewers, breaking domestic viewing records in many regions.
The FIFA Women’s World Cup 2023 will be co-hosted by Australia and New Zealand and will be held in nine host cities throughout ten stadiums from July 20 to August 20, 2023. Having followed the enormous success of the 2019 event, the FIFA Women’s World Cup 2023 will be the competition’s first edition to have 32 teams, including more Asian teams than before.
China People’s Republic, Japan, Korea Republic, the Philippines, and Vietnam have already qualified for the final competition. Whereas Thailand and Chinese Taipei still have a shot at the opportunity to participate in the FIFA Women’s World Cup 2023 by qualifying through a play-off tournament which will be held early next year.
The tender process will allow FIFA to select the media companies best positioned to accomplish FIFA’s stated goals of achieving a great and comprehensive broadcast of the FIFA Women’s World Cup 2023 and assisting in the acceleration of women’s football progress and expansion.
FIFA generates revenue from the sale of media rights for its football tournaments, which it uses to promote and develop the game all around the globe.
In India, it will be a fierce fight for the broadcast rights between Sony Pictures Sports Network and Star Sports Network for the marquee women’s world cup. The newly formed Viacom18 sports broadcast channel, Sports18 will also be in the race to win rights for the given tournament.