FIFA and EA Sports haven’t been on the same page lately as the latter is likely to lose the privilege of being the only gaming studio to keep the licensing rights of the former. The two parties have been in an association for the past three decades and recently EA Sports showed interest in renewing their naming rights in the game. Things didn’t go as planned as FIFA aims to collaborate with multiple gaming studios to magnify the football eSports domain.
Recently a statement was released which said, “FIFA is bullish and excited about the future in gaming and esports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights”. FIFA is looking forward to expanding its global outreach. FIFA stated, “The future of gaming and esports for football stakeholders must involve more than one party controlling and exploiting all rights”.
There hasn’t been any response from EA Sports towards the statement of FIFA. The gaming company for a long time has been aiming to continue its football gaming legacy elsewhere. A blog post from EA Sports general manager Cam Weber unveiled that the company is “exploring the idea of renaming our global EA Sports football games,” the developer has also registered a trademark for “EA Sports FC.”