FIFA has added United Phosphorus Limited (UPL) as the new regional supporter of the upcoming FIFA World Cup Qatar 2022. This new partnership follows a memorandum of understanding that both signed back in 2020 when UPL first shook hands with the FIFA Foundation. The main reason behind that deal was to promote and raise awareness about sustainable development in agriculture and education in society through football.
UPL is an Indian multinational company that manufactures and markets agricultural products that include all types of products mainly, agrochemicals, industrial chemicals, chemical intermediates, speciality chemicals, and also offers crop protection solutions.
The company’s highlighted mission is to “reimagine sustainability” and it will be put up front for the FIFA World Cup Qatar 2022, which will see UPL investing mostly in sustainable farming methods and developing carbon reduction projects in South America.
Speaking about the announcement, FIFA Secretary General Fatma Samoura said: “We are happy to welcome UPL Ltd on board as a Regional Supporter in the important South American market for the upcoming FIFA World Cup in Qatar. UPL Ltd is a leading global brand in its sector and, like FIFA, believes in the importance of sustainability, development, and education. Today’s news builds on the MoU signed by the FIFA Foundation and UPL Ltd in 2020. We look forward to working closely with UPL Ltd to use football as a means to improve awareness of sustainable farming practices and emerging technologies that are beneficial to all.”
UPL Global CEO Jai Shroff, adding to it said: “We could not be more excited that UPL is teaming up with FIFA. Football is a universal language – and loved by countries across the world – and if we can use it to power people’s understanding of food systems, how they work, and why the world needs them to be sustainable, then it’s a win-win for people and the planet. This relationship is a dream team for the goal of reimagining sustainability and transforming sustainable food systems.”
UPL is currently present in more than 130 countries, following which it has reached more than 90% of the world’s food basket. Setting up such a big network, the company aims to spread different sustainable programs and aware people of more improved farming practices, through marketing campaigns and media placements in South American, as a regional supporter for the FIFA World Cup Qatar 2022.