FIFA, the global governing body of football, has announced a partnership with the global home appliance and consumer electronics giant, Hisense, for the new Club World Cup, which will be played in 2025.
Hisense aspires to develop an exceptional organisation and brand, with a continuous emphasis on elite sports assets. Hisense is stepping on as an official partner for the FIFA Club World Cup 2025 to advance its sports marketing strategy and accelerate globalisation ambitions.
FIFA President, Gianni Infantino, said, “We are delighted to welcome Hisense, a global market-leading brand, as an Official Partner of the FIFA Club World Cup 2025. Hisense’s commitment to innovation and technology aligns with our vision for this tournament, which will bring together the 32 best teams from around the world for an unforgettable celebration of our game 3that will revolutionise club football.
“This partnership will offer fans unique ways to engage with the tournament, both on and off the pitch, while laying a technological and innovation-led foundation for the FIFA Club World Cup to flourish.”
The forthcoming FIFA Club World Cup 2025 will bring together the globe’s 32 best clubs every four years. The association with this inaugural edition of the competition will serve as the ideal platform for Hisense to further establish its global brand among fans of the world’s favourite sports and club teams, as well as to demonstrate cutting-edge technology and appliances with Hisense TVs that will be visible throughout the tournament.
Hisense Group Chairman, Jia Shaoqian, commented, “We are proud to be an Official Partner of the FIFA Club World Cup 2025, which is a competition among the top clubs from all six confederations, representing a dialogue between champions, a collision of first-class excellence. This perfectly aligns with Hisense’s pursuit of the champion spirit and our latest corporate goal to build a world-class enterprise and brand. As the pioneer in AI televisions, Hisense’s newly launched AI TV series is a perfect match for the FIFA Club World Cup.
“The technological foundation of Hisense AI TV is the independently developed Xinghai large model, which supports continuous smart upgrades across various appliance categories, significantly enhancing the user experience and market competitiveness. Together with FIFA, Hisense will present the best Club World Cup for global audiences.”
Hisense has been a global sponsor of two consecutive FIFA World Cups and three UEFA European Championships. The business aims to develop its products intelligently, ranging from televisions to laser TVs, air conditioners, and refrigerators.
The brand’s alliance with FIFA demonstrates the company’s dedication to providing modern home appliance technology in the pursuit of improving everyday life, with novel products and technologies that enhance viewing experiences for fans worldwide and make football more accessible and engaging for all.
