FIFA has significantly expanded the reach of its FIFA+ streaming platform in the Middle East and North Africa (MENA) region through a major broadcast distribution agreement with Evision, the media and entertainment arm of e&, a leading global telecommunications operator.
This partnership brings the dedicated FIFA+ channel to STARZ ON, Evision’s free, ad-supported streaming platform, giving football fans unprecedented 24/7 access to premium FIFA content.
The agreement allows STARZ ON users to enjoy a wealth of FIFA’s streaming service programming, including a rich archive of classic FIFA World Cup matches, exclusive behind-the-scenes footage, compelling documentaries, and highlights from top leagues and teams worldwide. This collaboration significantly broadens the FIFA’s digital platform’s audience within the MENA region, tapping into STARZ ON’s established user base.
Commenting on the occasion, Olivier Bramly, CEO of Evision, said, “Football remains a cornerstone of sports consumption in the MENA region, and the launch of the FIFA+ Channel on STARZ ON marks a significant step in redefining sports entertainment. We are enhancing the value proposition of STARZ ON while fostering a deeper connection between football fans and the sport they love.”
Sunil K. Joy, Head of Content at Evision, added, “Streaming sports content has always been a key pillar for STARZ ON. The addition of FIFA+ strengthens our commitment to bringing relevant and recognisable brands to local audiences. Partnerships like this are instrumental in reshaping the Free Ad-supported Streaming TV (FAST) ecosystem, not just for our service but for the region as a whole.”
This strategic alliance is a significant move for FIFA, which continues to invest heavily in the growth of FIFA’s streaming platform, aiming to engage fans beyond its flagship World Cup tournament and diversify its revenue streams. Partnering with Evision leverages STARZ ON’s strong presence and reach within the MENA market, providing a valuable opportunity to connect with a passionate and engaged football audience.
Launched in 2022, FIFA+ was created to expand global access to football, particularly by showcasing matches from smaller member associations and women’s competitions, which often lack the high profile necessary for mainstream broadcast deals. The platform offers a diverse range of content, catering to a broad spectrum of football enthusiasts.