FIFA prolongs association with McDonald’s

This new extended deal between FIFA and McDonald’s will now cover the 2023 FIFA Women’s World Cup and the FIFA World Cup 2026.

The international football governing body, FIFA has announced a renewed sponsorship collaboration with an American multinational fast food chain, McDonald’s.

This new deal will now cover both the 2023 FIFA Women’s World Cup, which will be played between July 20 – August 20 in Australia and New Zealand, and the FIFA World Cup 2026.

McDonald’s will continue to sponsor FIFA’s flagship tournaments, with the ability to use LED branding and exclusive naming rights to the Fair Play Trophy, which is awarded to the team with the best fair play record during FIFA competitions. The award is a significant acknowledgement of McDonald’s and FIFA’s shared principles, as well as their dedication to fair play and respect both on and off the pitch.

McDonald’s and FIFA embrace enthusiasm for uniting people through the strength of sport. McDonald’s is a dedicated football supporter, having sponsored FIFA tournaments since 1994.

McDonald’s will be prominent at both tournaments as part of this extended agreement, with the brand visible to the billions of fans that tune in to matches. McDonald’s will additionally have access to tickets and hospitality chances, allowing the firm to provide attendees with exceptional experiences.

FIFA, Chief Business Officer, Romy Gai, said, “We are delighted to renew our partnership with McDonald’s for the FIFA Women’s World Cup Australia & New Zealand 2023 and the FIFA World Cup 2026. McDonald’s has been a valued partner of FIFA for many years, and we appreciate their continued support for our landmark tournaments. McDonald’s shares our passion for football and our commitment to promoting the sport’s values, and we look forward to working together to make these tournaments unforgettable for fans around the world.”

Morgan Flatley, Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s Corporation, commented, “McDonald’s believes in the power of football to uplift and connect communities. This continued longstanding collaboration with FIFA, as well as our role and commitment as a recently announced Engaged Organisation with the Centre for Sport and Human Rights (CSHR), offers McDonald’s a unique opportunity to bring people together and to promote our values beyond borders with communities worldwide. The magic of our business is our global iconicity paired with local fandom, and there are no bigger global moments to celebrate with our fans around the world than these two tournaments.”

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