FIFA has announced a partnership with a multi-award-winning provider of visual engagement solutions for sports, events, and brands, The Look Company. Following this deal, The Look Company has become a regional supporter of the FIFA World Cup Qatar 2022 in a deal that will cover North and Central America.
Several high-profile international and national sporting events, including the FIFA Club World Cup 2019, have used the company’s branding and signage solutions. The Look Company intends to use this year’s tournament to showcase its stadium dressing and signage abilities to 3.5 billion viewers globally.
The Look Company has more than 20 years of experience in converting sporting and commercial ecosystems into interactive and noteworthy brand destinations through creative graphics and display solutions, with production facilities in North America, Europe, and the Middle East. It offers complete design, hardware manufacturing, printing, kitting, project management, and installation services.
FIFA’s Head of Partnership Sales, Luis Rodriguez, said, “The Look Company has demonstrated a long-term commitment to football and sport, both behind the scenes delivering dressing and signage projects and as a sponsor. They were a welcome addition to the FIFA Club World Cup in 2019 and we are delighted to have their support for this groundbreaking FIFA World Cup in Qatar. Fans will be walking into the amazing stadiums and seeing The Look Company’s impressive work first-hand in just over 200 days’ time.”
Ed Burke, the Chairman and founder of The Look Company, commented, “The FIFA World Cup is the biggest, most popular sporting event in the world. We are very pleased to be named a Regional Supporter for an event of this size and prestige. We are uniquely positioned to help our customers, sponsors and other stakeholders to engage with us in the lead-up to and throughout this year’s tournament in Qatar.”
The FIFA World Cup 2022 will take place from November 21 to December 18 later this year. The first match of the premier event will be played at the Al Thumama Stadium between Senegal and the Netherlands. The final will be held at Doha’s Lusail Stadium.